The Holy Grail of any marketer is to understand the economic value of a marketing campaign. The difficulty in evaluating the value of marketing campaigns with an indirect sales model has been staggering – until now. EcoSoft 5.0™ offers a new level of marketing and sales performance analysis. Our marketing lead-through-close technology gives you unprecedented access to campaign intelligence. By automating the entire lead life cycle and storing critical data points we successfully converting data into actionable business intelligence.
It wasn’t easy; it took us years to get here. We built an automated interface designed to capture leads generated by a vendor company. (We have an out-of-the-box integration with eTrigue now with more coming in 2015.) Those leads are passed to your EcoSoft 5.0™ portal – ready to be assigned to a reseller. Once assigned, the lead is tracked through its entire sales cycle. Our tracking technology is always aware of the lead source – even as it becomes an actual closed deal.
Now with the lead-through-close data available in your EcoSoft 5.0™ databases we analyze a variety of data elements including the aggregate deal value, cost of the marketing campaign and the number of leads currently in each deal status. Based on this data we produce a dashboard showing you the average cost per lead, average deal pipeline value, and overall ROI of each marketing campaign.
Marketing through Sales Cycle
