WANTAGH, NY, January 12, 2015 – Gorilla Toolz Inc., announces that its cloud-based Partner Relationship Management (PRM) system, EcoSoft 4.0™, is now integrated with one of the industry’s leading marketing automation platforms, eTrigue DemandCenter.
Gorilla Toolz and eTrigue partnered in this game-changing solution that connects digital marketing with partner relationship management. This brings best-of-breed digital marketing technology to the overall channel ecosystem solution. Now sophisticated marketing campaigns can be used to bring in and nurture prospects. When a prospect has evidenced enough commitment and supplied enough information to meet pre-set criteria, it is imported as a lead to the portal for the partner to develop as an opportunity.
“This is truly ground-breaking technology,” says Jay Fruin, Founder of Gorilla Toolz Inc. “It offers channel owners a powerful mechanism to develop leads, increasing sales and revenue and enhancing the value of its partner channel.”
“I’m really excited about how EcoSoft 4.0™ enables marketers to improve their success rates in developing new customers,” says Jim Meyer, Vice President of eTrigue. “They can activate digital marketing campaigns and know that leads will be seamlessly directed to appropriate partners in their reseller network.”
For more information about Gorilla Toolz and EcoSoft 4.0™, please email news@gorillatoolz.com
Gorilla Toolz develops hosted partner portals for B2B Partner Ecosystems. The company’s flagship solution, EcoSoft 4.0™, helps organizations gain air-tight control over their indirect sales channel by bringing together partners, pipeline, workflow, ROI and community. Today companies around the world rely on EcoSoft 4.0™ portal software to deliver partner ecosystems that decrease costs, increase sales insight, and drive new revenue.
Whether your organization relies on channel partners, distributors, resellers, dealers or suppliers for your indirect sales model, EcoSoft 4.0™ portals can help you dramatically boost sales, improve marketing, deliver tighter budget management, increase audit controls, enhance compliance and governance, and enable superior partner networking. Our robust software and powerful workflow systems combine to create scalable portals that help individual partner communities grow into cohesive ecosystems.
eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs. VisitIQ is a new approach to email marketing that adds marketing intelligence to everyday email by identifying the actions of web visitors and updating the digital biographies of known prospects with real-time information.
For more information please visit www.visitIQ.com or www.etrigue.com or call 1-800-858-8500.
eTrigue, DemandCenter, VisitIQ, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp. All other trademarks are recognized and remain the property of their respective owners.
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